Senior Business Development Representative

The role

This isn’t your average sales development role. You’ll be on the front lines of a category-defining (that means no one owns the space yet!) coaching product, learning how to craft value-driven outreach and start meaningful conversations with progressive companies, while working closely with our Vice President, Sales and Director, Business Development to build scalable sales systems.

What you’ll be doing

• Prospecting: Identifying and researching target companies that align with Arcora’s mission and ideal customer profile.
• Outreach: Launching outbound campaigns through multiple channels (think email, LinkedIn and video) to spark curiosity and generate meetings.
• Discovery: Qualifying inbound and outbound leads and setting up thoughtful discovery calls for the Director, Business Development and VP, Sales.
• Experimentation: Testing new messaging, channels and approaches—we want someone who thinks like a builder.
• Collaboration: Working directly with various team members in Sales, Marketing & Communications and Coaching to refine our pitch and expand into new verticals.
• Tracking & CRM: Maintaining our CRM platform (HubSpot), updating activity logs and helping build scalable processes.

What success looks like

In your first three to six months, you’ll:

• launch and iterate outbound campaigns.
• consistently generate qualified meetings each week.
• develop a deep understanding of our services and ideal customer profile.

Your talents

We’re looking for someone who…

• has experience selling or supporting products related to HR technology, coaching, learning and development or software as a service (SaaS).
• has used CRM software (HubSpot experience an asset) and knows how to use list-building tools and sequences.
• is passionate about health and human potential development.

Bonus points if you…

• have worked in outbound sales (including sales development or business development roles) in a startup or high-growth environment.
• have had professional coaching or have seen the value in coaching for individuals and teams.
• are also proficient in French (a strong asset).
• have related industry experience (Canadian insurance, health technology, mental health or learning and development).

Our requirements

You’re a great fit if you…

• thrive on starting conversations, building rapport and asking thoughtful questions.
• believe in the power of coaching, leadership development and helping people grow.
• have a strong connection with Arcora’s core values: altruism, humanity, diligence, connection, ambition and service.
• can confidently engage in compelling and creative outreach tactics—including emails, LinkedIn messages and more—and adapt based on what works.
• have excellent follow up and organizational skills.
• want to join an established company with an early-stage mindset where your voice matters and your results shape the future.
• are fearless and willing to try creative approaches to cold calling and networking in order to find and effectively reach our ideal clients.

A bit about us

We’re a Canadian organization filled with people who are passionate about improving the health of small and medium businesses—and their people—across the country. Our unique offerings blend coaching with measurable business outcomes.

Why Arcora?

• Flexibility, a competitive salary and an excellent, fully funded benefits package.
• Leaders who value authenticity, experimentation and high performance.
• Early-stage momentum with real customers and a huge addressable market.
• A chance to shape your career path, not just follow one.